Wednesday, October 18, 2006

distracting the audience

While misdirecting the audience's attention works well in magic shows, I don't think "forget how much we suck, these other people suck worse. really." is a terribly effective PR strategy. But what do I know, I'm not a marketing expert.

"As you might imagine, we are upset at Windows for not being more hardy against such viruses, and even more upset with ourselves for not catching it," Apple said on its site.
The chutzpa does make me laugh though. After all, your immune system really should be stronger to fight the SARS I brought into your home when you invited me to dinner last week. I bet you don't even take vitamin C. You're bringing illness on yourself really. You should seek psychiatric help, you're obviously suffering from Munchausen Syndrome.

I've said it before and I'll say it again, I like Apple, but they are kidding themselves if they really believe that they are superior when it comes to security. Based on what I've seen in the world, I'd say EVERYONE sucks. Hell, if a critical system like electronic voting boxes can't be locked down, what chances does a commercial app have?


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Anonymous Anonymous said...

Apple has a powerful base of utterly clueless Mac zealots who tout the supposed "security" of the platform and repeatedly cite the platform's lack of viruses/spyware as justification. This was a clever appeal to the Mac base, and if they had said it in a less politically-correct fashion, it would have read:

"If everyone moved to Mac, we'd never have had this problem."

The flaw in that statement, of course, is that it's blatantly false and is akin to saying the sky is green. Build a sufficiently successful enterprise, and people will succeed in attacking it. Period.

Apple has a QA problem, and like all companies with QA problems, they're resorting to damage control. Apple's damage control contains a surprising lot of offense in this case, but Apple is not the first nor the only company to attack others when its QA problems have come to light. Seems your "everybody sucks" conclusion is right on target, sad to say.

11:00 PM  
Anonymous Anonymous said...

It worked for wireless flaws.

4:43 AM  
Anonymous Adam said...

Oooh, look, red ipod! pretty!

9:44 AM  
Anonymous Anonymous said...

The best thing about this is that it reveals that Apple uses Windows PCs to build iPods. The solution they need probably doesn't have a Mac version...

- Tony

12:29 AM  

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